The Courses
All courses are conducted in English
The courses study the strategies of how leading companies achieve and maintain their dominant positions. The duration is 4/5 days and during that time the course will cover:
- Introduction to International Management Trends
- Definition of the Industry
- Positioning Strategies
- Growth Paths
- Selling the Product/Service
- Guided Tours of factories and/or outlets in each sector
- Guest Speakers from each industry
The contents of the courses and the time devoted to each topic are as follows:
| Attending lectures |
40% |
|---|---|
| Undertaking field research | 30% |
| Field visits | 15% |
| Analysing research results | 10% |
| Presenting conclusions | 5% |
